Why the Right Content Matters in Today’s On-Property Digital Screens
Walk into any modern building today, whether it's a residential high-rise or a corporate office, and chances are you’ll see digital screens in lobbies, elevators, and common areas. But here’s the real truth: simply having screens isn’t enough. What appears on them is what truly shapes the experience.
To get the most out of digital displays, the content has to resonate with the viewer, getting them to stop, look, and engage. What residents and tenants see in their buildings has the power to improve their day, influence their feelings about the building, and provide information at exactly the right moment.
Let’s break down why the right content matters.
Content Shapes the Journey Through a Building
Whether you’re riding the elevator on the way to work or walking through the lobby to pick up a delivery, screens become part of the rhythm of your day.
Heading into the office?
That day’s business headlines instantly inform professionals about the current financial and market status—all before stepping off the elevator. Life Space Digital proudly displays the top business stories from Bloomberg, the premier trusted financial news source, across its commercial property network.
Heading out for the evening?
Weather is inarguably the most useful data when planning the day or night. Life Space Digital distributes local current conditions and upcoming forecasts from The Weather Channel, helping residents and tenants decide if they need an umbrella, a jacket, or a backup plan.
These are small touchpoints, but together they elevate the entire experience of moving through a property and arming viewers with information that can influence their day.
Content That Enhances the Day, Not Distracts From It
We all encounter a lot of screens, and not all of them add value. That’s why Life Space Digital is intentional about what we put in front of people. Content should be purposefully curated to enhance the journey and inform how we navigate the day. Seeing So Yummy’s snackable food recipes as you head out for the day can inspire the grocery list for that evening’s dinner. Sports and entertainment headlines when you arrive home after a long day can inform that night’s viewing. Travel content as you leave the office can be a reminder to submit for PTO.
This is content people want in the right moments—not content they skip. And when the content is genuinely helpful, residents and tenants feel that the property is working for them, not at them.
Credibility Matters More Than Ever
Anyone can put content on a screen. But not every property chooses partners whose names carry weight. When residents and professionals see sources like Bloomberg and The Weather Channel, it signals something important: this property invests in accuracy, quality, and trust.
In an era where information comes at us from every direction, credibility becomes a differentiator. Properties that display reliable, vetted content stand out as modern, thoughtful, and genuinely resident or tenant-focused.
Why This Matters for Properties
When properties choose curated, credible content, they don’t just improve the resident or tenant experience—they elevate their own brand.
And that’s the real impact of getting content right. Screens become more than fixtures—they become part of the building’s voice. Curated, high-quality content shows that a property is invested in the people who live and work there. It demonstrates attention to detail, a commitment to comfort, and a desire to make each interaction within the building a little bit more meaningful.
At Life Space Digital, we believe that on-property content should feel effortless, relevant, and elevating. By partnering with the most trusted names in news, weather, lifestyle, and entertainment, we ensure that every screen adds value the moment someone looks at it.
Ready to elevate your property’s experience?
Contact us to bring curated, credible, high-impact content to your screens. Let’s transform the everyday journey for your residents and tenants.