Deploying Digital Displays: Best Practices and Mistakes to Avoid
Digital screens have become an expectation in today’s modern building experience. They can be the pulse of a property, acting as a communications bridge between the physical space and the people moving through it. However, many property managers underestimate the importance of execution in effectively reaching an audience. When a deployment fails to engage, it often isn't a hardware issue; it's a strategic one.
Keeping in mind the following considerations when adding digital screens to your property will help you get the most out of these effective and efficient communications platforms.
Location, Location, Location
When placing digital displays, where the screens are is as important as what is displayed on them. While high-traffic hallways seem logical, "dwell zones" like elevator banks or waiting areas can be more effective for their ability to capture a captive audience. Research shows that people are far more receptive to information when they're in a liminal space—a moment of transition or waiting.
In addition to location, placement is key. The right height, clear sightlines, and avoiding glare are important considerations. Eye-level viewing and minimizing interference from natural light sources can determine whether the displays are noticed or ignored.
Quality & Substance on Display
Screens are only as valuable as what appears on them. Programming the right mix of building notices and media—such as business news, sports, weather, and lifestyle—helps add value rather than disrupt. Content should be credible, current, timely, and relevant to the environment, so audiences are inclined to turn their attention to the screens. And making it dynamic—whether motion graphics-driven or full video—is far more engaging than static.
Optimize Operations
Properties should think beyond installation day. From the ease of posting building notices to how quickly technical issues can be resolved, having a sustainable plan for ongoing management ensures the screens deliver long-term value instead of becoming a neglected expense. Cloud-based content management systems that allow property teams to create, plan, and post building announcements from anywhere, as well as remote technical support, will not only save time but also minimize dark displays.
A successful digital display network should do more than just fill a void on a wall; it should serve as a best-in-class media experience that elevates the entire building. By prioritizing strategic placement, visual clarity, and high-value content, properties can transform spaces into a connected environment where residents and tenants feel informed and valued.
With Life Space Digital, properties get white-glove service that takes the guesswork out of the process, tapping into our deep industry expertise to handle the full end-to-end partnership, from installation to content to support.
Let us show you how we put these best practices to work. Reach out now to get started.